Marketing

10/10 Seth Godin's "This is Marketing" is not really a book about marketing. It's a deep study of human culture, organizational behavior and human psychology. All of which is critical to understanding marketing.

Marketing

10/10 A brilliant deep dive into how to talk about your product to prospects (i.e. positioning). It's amazing how the labels and descriptors we use for our products and services dictate customer expectations about pricing and value.

Marketing

9/10 The most interesting idea in Reis & Trout's laws of marketing is the idea that fundamentally marketing is all about the perceptions of a prospect and very little with the actual quality of features of the product.

Marketing

9/10 A fascinating guide to building an entrepreneurial venture before creating any products or services. Whether you want to go all in on the Content Inc. business strategy or you're looking to improve the content marketing strategy at an existing business this is a must read.

Marketing

8/10 Building a Story Brand was great because it lays out a theoretical framework for thinking about marketing and then gives really concrete, tactical steps to clarifying your branding and marketing copy for customers.

Marketing

7/10 Traction is a great introductory overview of all the marketing channels available to early stage founders looking to get their first customers.

Marketing

7/10 A compelling case for how marketing as an industry must change to reflect technology driven cultural shifts. While there is some tactical advice for boots on the ground marketers the primary audience is CMOs and leaders in marketing organizations.

Marketing

Learn how to overcome the Curse of Knowledge and make your messages understandable, memorable, and effective in changing thought or behavior. A great framework for leaders, marketers, and anyone looking to inspire change.

Marketing

6/10 Stories that stick makes the case that stories are the most compelling strategy for communicating ideas and solving particular types of business problems. Offers a few tangible strategies for creating compelling stories for use in business.